More than just the Shakes video shortlisted in 2013 Cannes Lions Awards

The “More than just the Shakes” mini documentary produced by Ogilvy Sydney has been shortlisted in Best Budget campaign category for the Cannes Lions Awards.

Since 1954, the Cannes Lions Awards have set the benchmark for excellence in creative communications. A record 35,765 entries from 92 countries have been submitted to the Cannes Lions 60th International Festival of Creativity.

 

This thought provoking campaign has a sole purpose to increase awareness into Parkinson’s disease. With over 30 Australian’s diagnosed every day and 10% in their 20’s & 30’s – it’s more than just the shakes!

Sydney cafe’s were thrown off balance to highlight the fact that Parkinson’s affects everyone. Over 1,000 wooden wedges (the kind you use to hold a door open) were produced with a message printed clearly on each side. One side of the wedge showed the title of the campaign, “It’s more than just the shakes.” When flipped over, the printed copy read, “Thirty Australians are diagnosed with Parkinson’s disease every day. But thousands more are affected, from family to friends. You can help stop it at