This week’s Shake It Up Hero is CEO of Ooh! Media Brendon Cook. Brendon and his team at Ooh! Media have supported the foundation in a unique and powerful way! Read what inspires him to become involved as well his thoughts on how you can best utilise your skill-set for the cause!

What Drives Your Commitment to find a cure for Parkinson’s?

This is a cause close to my heart. I have friends who either have Parkinson’s disease themselves or have a loved one with it and I have seen firsthand the effect the disease has on their quality of life.

Why Shake It Up Australia?

As a company, oOh! Media prides itself on world’s best practice standards and we like to align ourselves with other organisations with the same standards.  With their commitment, 100% of donations will go directly towards research and their partnership with the Michael J. Fox Foundation ensuring there is no duplication in research, but rather a global collaboration towards a common goal, Shake It Up Australia has demonstrated these values.

Tell us what you are doing to Shake Things Up?

oOh! provides media space for Shake It Up to raise awareness of Parkinson’s disease and the Foundation, and encourages people to make a donation.  oOh! is getting the message across to masses with the Shake It Up ads being seen by a wide audience whilst they are away from home in shopping centres, cafes and bars nationally.

Greatest Reward?

Knowing we are contributing in some way to help find a cure and improve the quality of life for so many Parkinson’s disease sufferers.

Best advice for companies looking to Shake It Up?

Talk to your staff – you may be surprised to learn how many people are touched by Parkinson’s disease, whether it’s themselves, a family member or a friend.  Supporting a cause that is close to the heart of your staff demonstrates a caring and inclusive company culture.  There are many ways you can contribute and it all counts towards the ultimate goal of finding a cure.