Phil Hesketh – The Psychology of ‘Pre – suasion’

A Morning Master Class with Philip Hesketh

“How to get your own way by using special words

All funds supporting Shake It Up Australia Foundation for Parkinson’s research

Manly Golf Club, 38–40 Balgowlah Road, Manly, NSW

Thursday, 28th February, 2019

9am to 12.30pm – Including Breakfast (from 8am), Morning Tea and Free Parking

 $200 per person – All funds raised in support of Shake It Up Foundation Research

Philip Hesketh is a Psychology graduate from Newcastle University, England and a multiple award-winning professional speaker on the psychology of persuasion and influence.   

In this one-off, interactive and engaging – three and a half – hour workshop you will learn how to handle objections, the real meaning of ‘WIN-WIN’ and ‘Emotional Negotiation’ plus how understanding the psychology of negotiation and finding the ‘Compelling Emotional Reasons’ guarantees you will get your own way more often plus save and make money in both your personal and business life.

What you will learn:

  • How habits are formed, how to form good ones and how to be ‘a bit better’.
  • How and why we all want to stand out AND fit in and how to do it.
  • The top 10 most pre-suasive expressions you can use such as ‘You are free to choose’ and ‘This might not be right for you but …. ‘.
  • How to improve your relationships by linear questioning and the importance of “When you say …”.
  • What we can learn from the ancient Greeks: ethos, pathos and logos – and how to be understood.
  • The top 10 ‘Special Words’ and why asking for someone’s ‘advice’ rather than ‘opinion’ improves your relationships.
  • The glass ceiling and how to not underestimate your own worth.
  • How using one little word can help you charge a higher price.
  • How believing is everything and how to get people to do what you want them to do.
  • How & why asking “How open minded would you be to?” makes a difference to people doing things for you.
  • How to clarify what people really want when negotiating.
  • Why the Eighty Twenty rule does not work.
  • Harvard’s three ‘Rules’ for great companies (or what makes great companies great).

Philip Hesketh is a Psychology graduate from Newcastle University, England and a multiple award-winning professional speaker on the psychology of persuasion and influence. 

This event is being hosted by Shake It Up board director Graeme Fear.  For further enquiries please email Graeme or call on 0418 111 636.